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1993-06-04
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331 lines
________________________________________________________________
HP Model 45 Plus Competitive Guide
________________________________________________________________
October 1992
_______________________________________
How to sell HP Model 45 Plus against...
_______________________________________
_____
Codex
_____
Codex first entered the market for packet-switching equipment in
January 1987, when it announced the 6510 IPX packet switch.
Codex's solution consists of two overlapping and non-compatible
solutions the 6525 X.25 packet switch introduced in April 1989
and the large scale network processors OEMed from Hughes Network
Systems i.e. the Codex 6608, 6624, 6660 and 6690. The 6525 is a
6 to 48 port switch with integrated async PAD ($4,345 to
$37,000) and SNA/SDLC PAD with a premium price of 750$ per
switch. The positioning of these products is not obvious... and
management from the Codex 9800 is available only for the 6525
family and not for the 66XX family.
Strengths . Meet of broad range of network needs
. Strong account presence through installed
modems/stat muxes
. Aggressive pricing in the US (up to 45% discount)
. New modular Modulus series
Weaknesses. Non-compatible X.25 families
. Proprietary and non-compatible network managements
. Financial troubles (40M$ of losses in 1991)
. Limited performance (300pps on their 6525 switch)
. Very late on the LAN Internet market vs Cisco
How to win against Codex
. Price/performance : the HP Model 45 Plus 6 ports
(5,700$/400pps) beats the Codex 6525 6 ports (5,100$
/100pps) easily.
. HP OpenView Network Management versus their
proprietary Network Management
. HP has also strong complementary Ethertwist LAN
products managed under HP OpenView
.PA
_____
Micom
_____
Micom was traditionally one of the stronger worldwide players
with a good distributor channel and a large installed base.
Micom has in the 2 past years suffered considerably in the
market place following a number of company restructurings and
the loss of many company employees. Customers have been unhappy
with the reliability of MB3 line of X.25 switches and have been
waiting for a long time for their new Marathon 5K Data Voice
Network Server which supports voice, fax, data and Ethernet on a
56 Kbps or 64 Kbps.
The MB3 comes with a basic 6 port interface card and there is an
optional 6 port expansion card. 2 of the maximum 12 ports can be
configured for high speed (eg. V.35) links. The MB3 can through
the "Featurepak" software support a maximum of two protocols per
unit; X.25, async, 3270 SNA/SDLC and 3270 BSC. Throughput is
rated by Micom at 100 pps (128bytes).
The MB300 announced in September '89 appears to be an upgrade of
the MB3 with a vendor quoted maximum throughput of 320 PPS. The
switch can be managed by Micom's XMNS Xenix management station
and for a 6 V.35 port unit costs $5,950. A 12 port unit (6 V.35
& 6 RS232) costs $5,675.
Strengths . Large installed base
. Large distribution network
Weaknesses. Major quality and customer image problems
. Old technology
. Several ownership changes company future in doubt
. Very weak post-sales support
How to win against Micom
. Performance : HP Model 45 Plus is far superior with
1200 Packet/s versus Micom's 320 Packet/s
(128-byte packet)
. Reliability of the HP Model 45 Plus : MTBF of 35
years versus Micom's poor reliability - current HP
customers are currently upgrading their Micoms by HP
Model 45s for this reason.
. HP Model 45 Plus State-Of-The-Art technology (SMT
components technology)
. HP OpenView Network Management versus their
proprietary Network Management
. HP support superiority and international coverage
.PA
_______
Dynatech
_______
Dynatech Corporation sells over 1,000 diversified products and
has 50 companies under the Dynatech umbrella. Dynatech is one
of the older and more respected names in the packet switching
industry.
Dynatech are often encountered widely with their old Model 8 &
Model 12 switches. These devices had a reasonable reputation in
terms of reliability but were very difficult to configure and
often ran into performance problems. Many Dynatech customers
were dissatisfied with the length of time (2 years) that
Dynatech took to develop the replacement for the Model 8 and 12.
With the introduction of its CPX20 in 1989 and of the CPX10, CPX
432 and CPX 216 this past year, Dynatech reaffirmed its position
as a recognized leader in PAD and X.25 technology. Dynatech
recognizes to be an "Networking Access" provider and not a
"Backbone" provider.
The CPX 10 provides multiprotocol connectivity from 6 to 10
ports (5,450$ to 7,950$) in increments of 4 ports and the CPX 20
provides from 4 to 20 synchronous ports (7,000$ to 19,950$).
All ports can be configured at speeds of up to 64kbps and
Dynatech rates the maximum throughput of a fully configured unit
at 500 Packet/s for the CPX10 and at 800-1000 pps for the CPX20.
Strengths . High-performance X.25 switch
. Beginnings of a reasonable product family
including Frame Relay capabilities
. OS/2 based Network Management station
Weaknesses. Company financial situation
. Doubts in mind of installed base if would ever get
long promised replacement to low performing Model 8
& Model 12.
. Low sales in last 2/3 years weakened position in
distributor channels
. Unclear LAN Internet strategy because of OEM
agreement with Eicon
. Weak support of SNA/SDLC protocols
How to win against Dynatech
. HP OpenView Network Management versus their
proprietary Network Management DN25
. HP Model 45 Plus SNA/SDLC features are far
superior than Dynatech's ones in IBM environment
. HP support superiority and international
coverage
. HP has a strong complementary Ethertwist LAN
products managed under HP OpenView.
.PA
__________
Telematics
__________
Telematics success came through the highly successful OEMing of
their NET 25 Series of medium to high end switching nodes. They
generate 75% of their revenues through OEMs, VARs and system
integrators.
The Telematics X.25 Networking Access product family is known as
the SmartNet family which includes the ACP10, ACP 20, ACP 40 and
ACP50 286/386 Access Communication Processors managed by the
SmartView PC-based network management station.
The SmartNet family provides multiprotocol connectivity from 6
up to 24 synchronous ports (ACP50/386). The approximate price
for a 6 port ACP40 unit is $6,000 and for a 24 port ACP50/386
unit is $20,000. The SmartView PC-based management station
allows central control of all the SmartNet family of async PADs
and switches.
Strengths . Family of PADs and switches
. Good distribution channels
Weaknesses. Very few recent technological innovation
(added the Wellfleet router within their offer
without Network Management integration)
. Poor performance of their ACPs (Max=450 Packet/s)
. Poor number of simultaneous 64 Kbps links (Max=8)
. Poor support services outside of USA
. Financial losses in 1990 & 1991 (approximatively
6M$ of losses each year for 62 M$ revenues)
How to win against Telematics
. Performance : HP Model 45 Plus is far superior with
1200 Packet/s versus Telematics's 450 Packet/s
(128-byte packet)
. HP Model 45 Plus supports up to 30 ports at 64 Kpbs
versus Telematic's 8 ports at 64 Kbps
. HP Model 45 Plus State-Of-The-Art technology (SMT
components technology)
. HP OpenView Network Management versus their
proprietary Network Management SmartView
. HP support superiority and international
coverage
. HP has a strong complementary Ethertwist PC LAN
products managed under HP OpenView.
.PA
___
TRT
___
TRT a French based company now part of the Philips group is an
one of the X.25 industry "old-timers". The company has a very
large installed base mostly in France where the country's public
data network Transpac was built on TRT nodes. This large
installed base and the company's stable product line has allowed
TRT to price in an already competitive French market place very
aggressively.
TRT's flagship product used to be the NPX-09 a 5, 8 or 16 port
switch which can support X.25, async, videotex, and SDLC.'
Now, TRT has introduced new innovative and high-tech MCX
products MCX106, MCX 112 and MCX 212 which are based on
state-of-the-art technology. These MCX concentrators/switches
are all managed by the Philips Compac NMX Network Management
PC.
TRT also has a high end offering the NPX-90, an 8-24 port switch
with an advertised maximum throughput of 800 pps and managed by
the NPX-90. Additionally, the NPX-190 (32-192 ports) has been
designed as a high performance backbone node and TRT has been
working on a Unix based management station to be known as the
NPX-900 to control the NPX-190.
Strengths . Large Installed Base in France
. Low manufacturing costs & market pricing
. New state-of-the-art technology (MCX family)
. First to introduce a multiprotocol switch
Weaknesses. Limited role outside France,
. Proprietary PC-based Network Management
How to win against TRT
. HP OpenView Network Management versus their
proprietary Network Management
. HP support superiority and international coverage
. Reliability of the HP Model 45 Plus : MTBF of 35
years.
.PA
___
OST
___
French based vendor OST is a strong competitor mostly in its
home market with the ECOM family of multiprotocol switching
nodes. This ECOM family features 4 ports to 72 ports in a full
featured node capable of up to 1,000 packet/s.
The ECOM 25E is a 4 to 8 port Low End Packet Switch capable of
supporting X.25, Async, and optionally SNA/SDLC and Videotext
(6,350$ to 8,030$). The ECOM 25L is an 8 to 24 port Mid Range
Packet Switch also capable of supporting X.25, Async, SDLC,
Videotext and VIP. The 8 port entry switch costs $9,200
including the optional SDLC software ($1,200). Additional 8
port boards cost $2,670. The ECOM 25M an 8 to 72 port unit costs
$13,200 for the entry 8 port unit and uses the same 8 port cards
as the ECOM 25L ($2,670).
OST is currently introducing a new ECOM-IS family with
Frame-Relay links up to 512 Kbps but this new family is
completely incompatible with the former ECOM (incompatible
Hardware) and lot of OST customers are looking for other
switches vendors.
Strengths . Family of switch/PAD products
. Many protocols supported (especially
Bull/VIP and Videotext in France)
. Technologically advanced
Weaknesses. Hardware reliability (ECOM MPUs & I/O cards)
. Support done through incompetent small Third-Party
companies
. Proprietary network management station/hardware
. Very much a French only market player
ie. all developments driven by local needs
. Limited support outside France/Europe
How to win against OST
. Reliability of the HP Model 45 Plus : MTBF of 35
years versus OST's poor reliability - current HP
customers are currently moving from OST's ECOM to HP
Model 45 Plus's for this reason,
. HP support international coverage - some OST French
customer are currently installing HP Model 45 Plus
in Germany and Eastern Europe countries,
. HP support superiority - a lot of OST customers are
fed up with bad support services they get for
their OST switches and come to HP Model 45 Plus,
. HP OpenView Network Management versus their
proprietary Network Management - OST had an HP
OpenView program but they stopped it for financial
reasons.